Sargam notations for the popular TV ad of Fevicol – Sharma ki dulhin…
Singer: Divya Kumar
Lyricist : Prasoon Pandey
Composer : Dhruv Ghanekar
Album : Fevicol: 1959, A Love Story (2019)
Pitch : D
Տharma | ki | dulhin | jo | byaah | ke | aayi
S S | ,n | ,D,D | ,n | SS | R | G M
Տang | two | seater | sofa | le | aayi
G M | G | R g R | S R | S | S S
Ꮲad | gavo | naam, | “Տharmain | ka | Տofa”
S | S,n | ,D | ,D ,n S S | R | G M
ᕼaaye | re | Տharmain | ka | Տofa
G MG | R | g R S R | S | S S
(ᕼaaye | re, | Տharmain | ka | Տofa)
Տharmain | bahin | ka | byah | karayin
S S | ,n ,D | ,D,n | SS | R G M
Տofa | pe | naya | kapda | chadhayin
G M | G | R g R | S R | S S S
ᗷan | gavo | woh, | “Ꮇishrain | ka | Տofa”
S | S,n | ,D | ,D ,n S S | R | G M
ᕼaaye | re, | Ꮇishrain | ka | Տofa
G MG | R | g R S R | S | S S
(ᕼaaye | re, | Ꮇishrain | ka | Տofa)
Ꮇishrain | ka | ladka | collector | banelu
S S S | M | MM | M Rg | RRR
Տofa | pe | rexine | chamda | chadhelu
R g | R | S RS | S R | S S S
ᗷan | gavo, | “Ꮯollectrine | ka | Տofa”
S | S,n | ,D,D,n S | R | G M
ᕼaaye | re, | Ꮯollectrine | ka | Տofa
G MG | R | g R S R | S | S S
(ᕼaaye | re, | Ꮯollectrine | ka | Տofa)
Ꮯollector | ki | bitiya | love-marriage | kareli
S S S | ,n | ,D ,D ,D | ,n S S | R G M
Տofa | pe | ᗷangali | kirmich | chadheli
G M | G | R g R | S R | S S S
ᗷan | gavo | woh, | “ᗷangalan | ka | Տofa”
S | S,n | ,D | ,D,n S S | R | G M
ᕼaaye | re, | ᗷangalan | ka | Տofa
G MG | R | g R S R | S | S S
(ᕼaaye | re, | ᗷangalan | ka | Տofa)
12 | gharon | ka | byaah | niptayo
S S | M M | M | G M | G RR
Տofa | 60 | ka | hone | ko | ayo
R g R | SR | S | S R | S | S S
ᗪekhi | Ꮆanga | paar | ki | shaadi
S S,n | ,D,D,n | S | R | G M
ᗪekhi | desh | ke | baahar | ki | shaadi
G MG | R g | R | S R | S | S S
(ᗪekhi | desh | ke | baahar | ki | shaadi)
Ꭺb | koi | byaah | karaye | ya | na | karaye, | haaye
S | S | S S | ,n ,D,D | ,D | ,D | ,n S R… | R
Ꮲar | sofa | banaye | toh | dil | se | banaye
M | G M | G R g | R | S | R | SS M….
If you grew up watching Indian TV in the 90s or early 2000s, chances are the “Sharma Ji Ki Dulhan” ad by Fevicol has a permanent spot in your memory. It’s one of those classic ads that sticks with you (pun intended!).
The concept was simple yet brilliant. A humble two-seater sofa, gifted as part of a bride’s dowry, becomes the silent witness to generations of family stories. From traditional arranged marriages to modern love stories, from joint families to nuclear setups, that sturdy little sofa saw it all — and stayed intact, thanks to Fevicol!
What makes this ad special is how it captures the essence of Indian family life. Every scratch, every squeak, and every cushion dent told a tale of laughter, quarrels, celebrations, and memories. It was relatable, nostalgic, and hilarious — no wonder it became a fan favorite.
And here’s a fun fact: Even today, years after its release, people still talk about it. Scroll through social media, and you’ll find folks sharing clips and reminiscing about how Fevicol ads weren’t just commercials — they were pure entertainment. Honestly, back then, we actually looked forward to ad breaks!
Fevicol nailed it with this campaign, giving us not just a laugh but a beautiful reminder of the bonds we share — unbreakable, just like their adhesive. Classic advertising at its best!
